Maddox
Brand: Armani Exchange
Design Brief: Update an existing best seller “ATLC”, but with a modern dress appeal.
Research: Trend board created to reflect the needs of the design brief. Design elements implemented into concept.
Concept: Sketch and artwork used to show Armani team in Milan.
Tools: Sketchbook Pro, Photoshop, Illustrator
Design was chosen and approved by Armani Team.
“Maddox” colorways are manufactured and distributed worldwide.
Vector artwork below created with Adobe Illustrator.
Final product photography.
Product photography of additional coloways below.
Advertising campaign featuring Maddox.
Images gallery below from Armani Exchange and social media.
